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June 24, 2011

RECLAMA si TEHNICA COMERCIALA [1963-1973]

Filed under: advertising,periodice,publishing,romania — iann @ 6:26 pm

Prima reclama comerciala [ad/macheta de presa] ar fi aparut pentru prima data in Romania in 1840 in ziarul economic Mercur din Braila.
RECLAMA si TEHNICA COMERCIALA e un fel de MEDIA & ADVERTISING si MAGAZINUL PROGRESIV & PIATA din perioada socialist comunista insa o sa fiti surprinsi daca o rasfoiti cat e de consistenta. Mai multe despre perioada gasiti in materialele profesorului Marian Petcu.
RECLAMA si TEHNICA COMERCIALA: 1963-1973 >> revista a Ministerului Comertului Interior | editata de IS [Intreprinderea de Stat] RECLAMA COMERCIALA | aparitie trimestriala / 4 numere pe an | apare dupa modelul Sovietskaia Torgovlia | in 1966 si 1967 apare o data la 2 luni/ 6 numere pe an | din 1968 apare ca si supliment trimestial de RECLAMA si TEHNICA COMERCIALA al revisteiĀ  COMERTUL MODERN [1967-1989, revista lunara editata de Institutul de cercetari comerciale]

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1 Comment »

  1. Tot Braila-i fruntea:)

    Comment by shaorma — June 29, 2011 @ 5:29 pm | Reply


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