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December 17, 2009

HyperActive inLowe cu Initiative

Filed under: advertising,romania,tranzactii,web — iann @ 3:19 pm

dupa 2 ani de la infiintare, compania de marketing interactiv HyperActive este preluata de grupul Lowe [Lowe & Partners si Initiative Media devin actionari HyperActive, preluand in parti egale un pachet de 80% din actiuni, in timp ce restul de 20% raman la Alex Visa]. in 2008 HyperActive a avut o cifra de afaceri de 400,000 euro si a raportat pierderi de  27,000 euro.

sper sa nu gresesc, cred ca este a treia mutare de acest gen cand o companie independenta este preluata de un mare grup de comunicare dupa ce anul trecut Kinecto a devenit parte a Tempo iar in 2007 New Media Agency parte a The Group. asa cum scrie comunicatul Lowe & Partners are o divizie digitala – eLowe din 2008 care impreuna cu HyperActive si echipa de new media a Initiative vor forma o structura integrata. din grupul Lowe fac parte Lowe & Partners, Scholz & Friends, Initiative, Brand Connection, Medic One si Lowe PR.

miscarea este pusa de Marius Pahomi si in contextul securizarii contului Orange administrat de IM.

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