[media_details]

March 25, 2008

doua evenimente pe branding si brand management

Filed under: events,romania — iann @ 1:02 am

23 aprilie – “BrandSimple. How the Best Brands Keep it Simple and Succeed” facut de Landor Associates impreuna cu Seed. Invitatul special este  Allen P. Adamson, managing director la Landor New York si autorul cartii “BrandSimple”, alaturi de alti consultanti ai retelei: Phil Duncan [presedinte Landor Europe], Lori Rosenwasser [director Brand Engagement] si Andrew Welch [director Corporate Brands/ Landor Londra]. anterior, Alexander Schoenfeld [creative director, Landor Hamburg] a fost prezent la Digital Marketing Forum.

14 mai – “Strategic Brand Management: The New Brand Imperatives”  – seminar marton de 6 ore cu Kevin Lane Keller, profesor de marketing si una din cele mai autoritare voci in domeniul brand managementului. Kevin Lane Keller este coautor alaturi de Philip Kotler la a 12-a editie a Managementului Marketingului si autorul “Strategic Brand Management”, carte care a fost adoptata la cele mai prestigioase scoli de business, programe de MBA si companii multinationale ca “biblie a brandingului”.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: