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February 26, 2008

newspaper next 2.0

Filed under: publishing,research,ww — iann @ 12:51 pm

American Press Institute [API] deruleaza mai multe programe iar Newspapers Next [N2] e unul din ele care isi propune sa aduca in fata noi modele de business testate pentru industria de publishing. Inceput in urma cu aproape 3 ani N2 a scos un prim raport [Blueprint for Transformation Report >>]  la redactarea caruia a participat si Clayton Christensen, profesor la Harvard Business School. Un ultim raport Making the Leap Beyond ‘Newspaper Companies [>>] a fost lansat zilele trecute si contine mai multe studii de caz despre abordarile novatoare ale diverselor ziare locale precum si cum pot fi monetizate continutul si activitatile lor online.

Mai e de lecturat si postul lui Douglas McLennan pe o problema similara: Who Put These Guys in Charge? [Why Newspapers Are Failing]
 

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