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July 17, 2007

cafea la doza?

Filed under: products — iann @ 12:01 pm

jacobs_nesscafe.jpg

inovatia joaca de cele mai multe ori un rol decisiv in pozitionare si in vanzari. iar  pack-agingul se reinventeaza. asa ca ceasca este inlocuita cu doza de aluminiu. caldul cu recele. ready to drink no wait to hot. doua produse mi-au atras recent atentia: icepresso jacobs [kraft] si  nescafe xpress [nestle]. asa ca in functie de gusturi sau drumuri, cafea de la automat [sau termos] sau cold drink. enjoy! cred ca in curand clasica imagine cu ziarul alaturi de o cafea aburinda va trebui schimbata cu o astfel de doza langa un laptop 🙂

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