[media_details]

July 2, 2007

cotidianele gratuite au aderenta si in croatia

Filed under: croatia,europa,publishing — iann @ 1:08 pm

audienta cotidianelor gratuite din croatia o depaseste pe cea a celor platite potrivit ultimului studiu realizat de mediametar [mai 2007]. 24 sata are un numar aproape dublu de cititori fata de principalul cotidian platit, Jutarnji List, care este depasit si de metro express. ultimele date de audienta ale ziarelor croate le gasiti mai jos [imi ramasese gandul la media croata dupa ce citisem ca un fel de academia catavencu de acolo, feral tribune, tot saptamanal, s-a inchis pentru o datorie de 136,000 euro legata de neplata TVA; si ma gandeam ce oportunitate de extindere regionala ar fi fost pentru trustul realitatea-catavencu. intre timp, feral si-a reluat aparitia fiind achizitionat de cea mai importanta editura Europa Press Holding (EPH), din care waz detine 50%]. pe piata de cotidiane, eph/waz detine o importanta cota de piata [estimata la 40-50%] si are in portofoliu “Jutarnji List” in timp ce austriecii de la Styria au Vecernji List. ca si piata, croatia are o populatie de 4,5 milioane de persoane, deci ziarele lor vand mai bine decat jurnalul si evz.

audienta:
numar titlu/ numar cititori/ reach(%)/ market share(%)
cotidiane platite [paid dailies]:
1. Jutarnji List/ 359,114/ 9.39/ 15.47
2. Vecernji List/ 339,805 / 8.88/ 14.64
3. Slobodna Dalmacija/ 140,737/ 3.68/ 6.06
4. Sportske Novosti/ 111,858/ 2.92/ 4.82
5. Novi List/ 96,246/ 2.52/ 4.15
6. Glas Slavonije/ 55,965/ 1.46/ 2.41
7. Glas Istre/ 42,415/ 1.11/ 1.83
8. Vjesnik/ 30,035/ 0.79/ 1.29

cotidiane gratuite [free dailies]:
numar titlu/ numar cititori/ reach(%)/ market share(%)
1. 24 Sata/ 675,462/ 17.66/ 29.1
2. Metro Express/ 410,819/ 10.74/ 17.7

vanzari [sold circulation] – date din 2004 [sursa world press trends 2005]
Vecernji List/ 135,000
Jutarnji List/ 114,000
Slobodna Dalmacija/ 43,000
Novi List/ 29,000
Sportske Novosti/ 19,000
Glas Slavonije/ 13,000
Glas Istre/ 12,000
Vjesnik/ 7,000
 

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2 Comments »

  1. […] Source: Media Metar through Iann […]

    Pingback by Newspaper Innovation » Blog Archive » Frees lead in Croatia — July 6, 2007 @ 1:21 am | Reply

  2. […] acelasi subiect puteti citi si: – cotidianele gratuite au aderenta si in croatia – gratuite in sud-estul europei […]

    Pingback by styria preia un ziar financiar in Croatia « [media_details] — January 4, 2008 @ 5:34 pm | Reply


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